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February 8, 2010 / kaigani

What you didn’t see in the Google Superbowl Ad

Everyone’s been talking about the Google Superbowl ad:

It’s a little Yawn-tastic if you asked me, but I was wondering about the apparently realtime search results they are showing in the video.  I know that Google has a tendency to reveal some dodgy results sometimes, reflecting the general nature of the idiot public.

Sure enough, if you go through the frames, there is some sleight of hand going on here.

What the Google ad shows: 

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What the Google ad doesn’t show:

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Yep.  I guess “swine flu” and the “seven deadly sins” aren’t exactly what they wanted to promote.

Oh… and what are treggings actually?

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5 Comments

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  1. angrykeyboarder / Feb 8 2010 1:13 pm

    If you think this ad was a yawner, then you’ve never fallen in love.

  2. George Nimeh / Feb 8 2010 1:23 pm

    There’s no slight of hand, It starts when the person has already typed “what are truf” … The ad is romantic yet product-centric. Shows a search box and results pages (no faces or people) yet is all about people.Best spot I’ve seen in a while.

  3. Mike Butcher / Feb 8 2010 1:28 pm

    It’s fine for “what are truffl…” – this is a non story

  4. mseckington / Feb 8 2010 1:34 pm

    I liked the ad; it was sweet and not what I had expected from google.Btw, treggings are trouser leggings, thicker than normal leggings made from trouser type materials. Same with jeggins -> leggings made of jeans material. Only found out about this a month ago myself, silly silly names.

  5. Meral Crifasi / Feb 10 2010 12:35 pm

    I sorta like this add also Its what everyone does goes straight to google But I find it a bit cliched American dream love > I guess it works for the audience right

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