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May 14, 2011 / kaigani

Some of my client work for Jaguar is now live –


Earlier this year, with the team at Connect Group, we pitched an won the Jaguar Academy of Sport project.

When Jaguar initially launched the Academy of Sport, the website was built as a placeholder as the overall objectives for the programme were being defined.  However, its rapid growth and success meant that the once modest website now required a major overhaul in preparation for upcoming promotional campaigns.

In the pitch, I described the Academy of Sport within the context of Jaguar’s other CSR efforts, so that we could better understand what made this programme unique to the Jaguar brand.

We took the strategic and creative direction from the pitch, and translated them into a navigational system and design templates for the website– resulting in an online presence that reflects the spirit of inspiration, celebration and recognition for the athletic heroes of today and tomorrow.


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