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June 6, 2011 / kaigani

Developing the new @FreelanceFri logo –

I started with this concept, based on the design guidelines I’d developed for the evolving Freelance Friday logo. This is a small version for the avatars on Twitter, Meetup and Facebook as well as a full version for Flyers, etc. 

@TimWhitlock wasn’t too keen on placing an emphasis on the ‘5’ over the ‘FF’ – so I made a new ‘FF’ based on the ‘5’.  I wasn’t happy with the letterform for ‘F’ used in this typeface (Archer), so ended up doing the type from scratch using the angles of the ‘5’.  Resulting in this:

With some variations.  However, now that I’ve made the logo more complex, the extra furniture on the avatar looks messy, so I took those elements out and just left the primary logo with some halo-ing effects.

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